2010: Hertz Rent 2 Buy Europe
The Hertz Rent2Buy system is a direct to consumer ecommerce initiative from the Hertz Corporation. The consumer value proposition is: Pick a Car, rent it for 10 days, and buy the car with the rental payment applied without ever going to a dealership. Advent delivered a work flow engine for internal users at Hertz which tracks the status of all consumer inquiries. The system is designed to guide both the consumer and the processor at Hertz through a defined process on the road to purchase. It also includes check points through the process for the vehicle preparation and is growing in popularity on a pan-European basis with consumers.