2009: Hertz Rent 2 Buy US (Retail Ecommerce)
The Hertz Rent2Buy system is a direct to consumer ecommerce initiative from the Hertz Corporation. The consumer value proposition is: Pick a Car, rent it for 3 days, and buy the car with the rental payment applied without ever going to a dealership. Advent delivered a combination work flow and transaction management platform which is now handling thousands of transaction per month. The system is designed to guide both the consumer and the processor at Hertz through a defined process on the road to purchase. All purchase functions including finance and aftermarket are processed on the platform with no face to face interaction by the consumer with Hertz.